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The latest promotional partnership for FCA USA LLC will take viewers to a galaxy far far away. To help celebrate the impending release of the new Star Wars film, FCA USA LLC will be combining forces with The Force to reach more customers than ever. This unique marketing combination is not something that we haven’t seen with Chrysler vehicles, but it’s still exciting to hear more! Our Chrysler dealership serving Cerritos is very intrigued by the idea of this partnership and we believe that there will be some excellent coverage from both ends.
We’ve seen this similarly happen with the Anchorman collaboration; FCA USA LLC Chief Marketing Officer Olivier Francois had this to say to USA Today about the campaign: ” it has to be unexpected; it has to be noticeable … and lastly, it needs to really tie into the brand.”
The plans for the campaign were described as “an expansive, historic promotional campaign,” from Lucasfilm. They added, “our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens.”
Other than the reveal that USA Today has received about the campaign happening, we unfortunately do not have any other details about the scope or content of the campaign. However, with the movie scheduled to be released in December, it won’t be long before we see the 2015 Chrysler 200 featured next to the Millennium Falcon!
If you’d like to stay on top of all the latest Chrysler models, you need to come visit us at Champion Dodge California! We love to meet new customers and to introduce them to all the exciting things they’ll find in each of our models. Stop by soon!
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Please verify all pricing information with a customer service representative.
This is easily done by calling us or visiting us at the dealership.
Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing information with a customer service representative. This is easily done by calling us or visiting us at the dealership.
Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
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