FCA USA LLC Sets Sights for Diverse Advertising

A new series of advertisements highlight the connection between FCA USA LLC innovation and the variety of consumers that enjoy their vehicles.

In a series of new commercials featuring famed actor Gael Garcia Bernal, FCA USA LLC manages to bring together amusing, heartfelt entertainment. The 2015 Chrysler 200 is prominently featured in all of them, which further solidifies its place as the “new face” of the Detroit-based automaker. Our Chrysler dealership serving Long Beach is proud to support such a brand and vehicle identity as that put forward by FCA USA LLC. All of us have diverse backgrounds, and we should celebrate them whenever we can!

“This campaign’s unique creative uses humor, cultural cues and the spirit of individuality to capture our millennial audience’s attention, and its charm rests squarely on the enormous appeal of Gael, one of the premier Hispanic actors of his generation,” said Olivier Francois, Chief Marketing Officer FCA Global, to PRNewswire. “The episodic storyline focuses on Gael and Paquito’s endearing relationship while at the same time authentically introduces consumers to the 2015 Chrysler 200 and its class-leading features, including smart technology, advanced manufacturing and quality, and distinctive design.”

With the number of Spanish-speakers in the US constantly rising, these new commercials will definitely have a large audience that will appreciate its unique approach.

To get the most out of your next vehicle experience, you should come visit us at Champion Dodge California! We have plenty of new and pre-owned Chrysler models just for you. You’ll be able to test drive any of our models to your heart’s content. It’s easy to find the right model to suit your needs when you’re looking at the extremely diverse Chrysler vehicle lineup. We can’t wait to see you here!