Dads Everywhere Should Rejoice for New Chrysler Minivan

The latest marketing effort from FCA USA LLC includes many concessions to dads as it pushes back against negative stereotypes while also adding some much-needed levity to the subject of minivans.Featuring standup comedian and Comedy Central network star Jim Gaffigan, these commercials poke fun at widely-held beliefs at dads being disorganized, distracted and equipped to handle the needs of a large family. Showcasing highlights from the 2017 Chrysler Pacifica, Gaffigan and his family show off their best poses and knowledge about this upcoming model from Chrysler.

Chrysler is taking a gamble with this vehicle, as it represents a segment that isn’t always given its due. Succeeding from the 2016 Dodge Grand Caravan and taking cues from models like the 2016 Jeep® Grand Cherokee, the 2017 Chrysler Pacifica hopes to showcase the massive amount of utility that families can expect from this model.

When asked about this ambitious project, CMO of FCA USA Olivier Francois said simply ,“we invented the minivan 33 years ago, so it was time to reinvent it and own the category again.” In talking with FoxBusiness.com, he outlined the ways in which it would transform the segment all over.

Analysts seem to be in agreement with the strategy. Kelley Blue Book expert Jack Nerad said “there will always be a market for minivans. It’s one of most versatile vehicles out there.” But of course, the real test is whether this new model will transform the segment. FCA USA has had to move on from two previously well-performing models to build up this new one. Is it the right decision to remove those models for a new strategy? “To do that, you must think that you can move the needle, and I think they probably can,” Nerad said.

If you’d like to be on the ground floor of all the latest developments in the FCA USA stable, you need to come visit us at Champion Dodge California! We’d love to show you the latest models here at our Dodge dealership serving Cerritos!