Tapping various Jeep® owners to tell their own unique Jeep vehicle stories is the newest campaign from FCA USA LLC. This campaign, “My Jeep Story,” really wants to show a concerted and interested focus on the daily lives of various Jeep owners and friends of Jeep owners. When everyone has their Jeep stories told, we can all appreciate the varied ways that we enjoy and value our Jeep models.
“When we were thinking about how we would do it, we thought we might engage someone to write a book about the brand, or bring it to life in a new and different way,” Kim Adams House, head of Jeep brand advertising, told brandchannel. This campaign was part of her ideas that she wanted to bring to the forefront. Instead of focusing just on the vehicles like the 2016 Jeep Cherokee, the campaign hopes to bring you to the mindset of their respective owners.
“Then we realized there was no better way to bring the enabling spirit of the brand to life than to let fans and followers tell their own stories,” House added.
Pop star Ciara also helped contribute to the campaign with her own story about her past experiences with a friend and their Jeep model as well as her family: “Then fast forward: As a young, up-and-coming artist she was driven around by someone who had a 2016 Jeep Wrangler—and she fell in love with it. It was a pure story,” House added.
Our Jeep dealership serving Los Angeles is so excited to be a part of a brand that works hard to celebrate its owners. You’ll get a lot more mileage out of your life once you start using a Jeep vehicle! Visit us at Champion Dodge California to experience the great hardware and driveability of Jeep models!
* MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer.
* Dealer makes no guarantees or warranties, either expressed or implied, with respect to the accuracy of any data listed on this page which was obtained from third party sources. CHAMPION'S internet advertising is intended for California residence only.
While great effort is made to ensure the accuracy of the information on this site, errors can occur.
Please verify all pricing information with a customer service representative.
This is easily done by calling us or visiting us at the dealership.
Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing information with a customer service representative. This is easily done by calling us or visiting us at the dealership.
Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
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