New Chrysler Minivan Will Light Up Auto Show

For the latest auto show in America, FCA USA LLC has prepared a special group of activities for everyone interested!Chrysler engineers have been hard at work at the model that will take the 2016 Chrysler Town & Country model’s core design tenants and move them in a unique direction, the 2017 Chrysler Pacifica. To make the event extra-special, FCA USA LLC brought a number of “playplace” games that highlight the various features of the new model.

“Each one of the activities that we’ve designed in the play zone is around one of the features of the vehicle,” said Bruce Velisek, director of Chrysler brand product marketing. “It’s an extension of our key marketing messages on the vehicle, and giving the families that go down to the opportunity to have fun together.”

This is a new and bold strategy of making marketing tangible, visible and inclusive of entire family units for parent and child activities! This is definitely a first for the industry! Our Chrysler dealership serving Long Beach is definitely supportive of any automaker who makes strides to include more people to the wonderful experience of vehicles! “We’ve never done a space dedicated to this kind of interactive exhibit, and done it in a way that I think is creating a fun environment for the family and kids to hang out in as well as learn about the features,” Velisek said to the Detroit News. “I don’t think anybody has done something like this before.”

All of us here at Champion Dodge California have definitely never seen anything like this! Even if you won’t be attending the show to see the new Chrysler model, you’ll still be able to visit our local dealership to get the same kind of hands-on experience with a number of vehicles. We love meeting new customers, so don’t hesitate to stop by, even if you just have a few questions!