The Gathering Recognizes the Jeep® Brand as a Cult Brand Honoree

The Gathering is an annual summit that meets to examine and praise the principles and practices of brands that are the most successful in their respective industries. The group recognizes brands that have earned “irrational” loyalty and devotion among their followers throughout the world.

This year marks the first time that The Gathering recognized an automotive brand for having a legion of devoted followers all over the globe. And we’re thrilled to tell you that the automotive brand that was recognized as a Cult Brand Honoree was the Jeep® brand.

The Jeep brand was recognized as a Cult Brand Honoree by some of the world’s most respected thought leaders and senior executives who work in a wide array of industries. The automaker was honored for its notable courage, non-traditional thinking, and laudable brand engagement.

Of course, we see the love that people have for the Jeep brand at our Jeep dealership near Los Angeles, CA every day. We work with people who’ve never owned anything but a Jeep SUV and drivers who want to experience what it’s like to be in the driver’s seat of a Jeep vehicle for the first time on a regular basis. It’s wonderful to witness the long-standing and newly-found loyalty that motorists have for one of the car makers we represent.

“Other automotive brands have been nominated over the years, but it’s so fitting that [the] Jeep [brand] is the first Cult Brand Honoree. It’s an iconic brand with vehicles that stand apart from any other in the automotive category,” said Chris Kneeland, The Gathering co-founder and Chair of the Brand Selection Committee. “Their marketing, product innovation, and customer engagement are best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”

To see why so many drivers are in love with the Jeep brand, visit Champion Chrysler Jeep Dodge RAM today.