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Reid Bigland, current head of US sales for FCA US LLC, will be taking more onto his plate as he becomes in charge of American dealings in two new partner brands.This delicate balancing act of responsibility seems very hard, but Bigland has proven himself to be capable in his six years of overseeing US operations. Sales for FCA US LLC have flourished, and it’s through his expertise that the company achieved ubiquity and total success over all other automakers in 2015.
While Bigland’s mission is to focus on some of the family’s strongest brands and vehicles, like Jeep® SUVs and models like the 2016 RAM 1500, Bigland will also be in charge of building value and spreading the word of these other two brands.
Our RAM dealership serving Cerritos is excited to see more information as the situation unfolds. We can tell you, from our perspective, people have been responding well to the continued emphasis of Jeep and RAM models, and that’s exactly why we continue to keep our inventory full of them!
It can’t be understated how much of a challenge this will be to Bigland, but it’s a necessary step in FCA US LLC’s domination of the American market. FCA US LLC CEO Sergio Marchionne even commented regarding Bigland’s new responsibilities for expanding the partner brands, “I can think of no one better than Reid to fulfill that mission.”
We’re sure that Bigland is very honored to take the position, and we’re excited to see how this ends up changing the FCA US portfolio. If you’d like to see everything that it currently has to offer, you need to come visit us at Champion Dodge California! You’ll be able to get right up next to all the models you want and ask any questions you see fit. Schedule a visit with our valued sales associates today!
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* Dealer makes no guarantees or warranties, either expressed or implied, with respect to the accuracy of any data listed on this page which was obtained from third party sources. CHAMPION'S internet advertising is intended for California residence only.
While great effort is made to ensure the accuracy of the information on this site, errors can occur.
Please verify all pricing information with a customer service representative.
This is easily done by calling us or visiting us at the dealership.
Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing information with a customer service representative. This is easily done by calling us or visiting us at the dealership.
Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.
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