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JeepĀ® Owners Tell Their Stories In New Ad

Tapping various JeepĀ® owners to tell their own unique JeepĀ vehicle stories is the newest campaign from FCA USA LLC.Ā This campaign, ā€œMy Jeep Story,ā€ really wants to show a concerted and interested focus on the daily lives of various Jeep owners and friends of Jeep owners. When everyone has their Jeep stories told, we can all appreciate the varied ways that we enjoy and value our Jeep models.

ā€œWhen we were thinking about how we would do it, we thought we might engage someone to write a book about the brand, or bring it to life in a new and different way,ā€ Kim Adams House, head of Jeep brand advertising, told brandchannel.Ā This campaign was part of her ideas that she wanted to bring to the forefront. Instead of focusing just on the vehicles like theĀ 2016 Jeep Cherokee, the campaign hopes to bring you to the mindset of their respective owners.

ā€œThen we realized there was noĀ better way to bring the enabling spirit of the brand to life than to let fans and followers tell their own stories,ā€ House added.Ā Ā 

Pop star Ciara also helped contribute to the campaign with her own story about her past experiences with a friend and their Jeep model as well as her family: ā€œThenĀ fast forward: AsĀ a young, up-and-coming artist she was driven around by someone who had aĀ 2016 Jeep Wranglerā€”and she fell in love with it. It was a pure story,ā€ House added.

Our Jeep dealership serving Los Angeles is so excited to be a part of a brand that works hard to celebrate its owners. Youā€™ll get a lot more mileage out of your life once you start using a Jeep vehicle! Visit us atĀ Champion Dodge CaliforniaĀ to experience the great hardware and driveability of Jeep models!

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