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After changes in the way it handled used vehicles two years ago, FCA USA LLC has seen some unparalleled success.Thanks to the efforts of FCA USA LLC senior manager of certified pre-owned vehicle sales, Eric Swanson, the entire program has turned into a massively profitable venture for the company. Bolstered by the sales of new Chrysler models like the 2015 Chrysler 200, the CPO program has been able to reach more customers across the country. Our Chrysler dealership serving Long Beach has certainly enjoyed a great deal of interest brought on by the stellar certified pre-owned offers that FCA USA LLC has enabled us to have.
“Usually in January and February, we’re just starting to ramp up and it’s snowy, but we just blasted our numbers out of the water” in February, Swanson told Auto News. “Over-all, we’re targeting growth every year.”
Swanson also added how the new plan really took shape in improving dealer options and relations with customers:
“The F&I manager can say, ‘Hey, would you like to upgrade to 12 months of maximum care coverage?’” he said. “They can make a little money on the back end in the F&I office and give the flexibility to the customer. The dealers really responded to that.”
If you’d like to learn more about all the CPO program offered by FCA USA LLC, you have to come visit us at Champion Dodge California! We look forward to meeting new customers and helping them find their next vehicle. Once you stop by our dealership, we’ll work with you to find the best vehicle to suit your needs. Even if this is your first time looking for a vehicle, we’ll make everything easy for you. Stop by soon!
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